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How to Find Time to Write and Produce Content While Running a Business

As a business owner, your days are filled with meetings, decisions, emails, problem-solving, and a thousand small (and large) tasks that keep your company running. Between managing your team, serving clients, refining products or services, and keeping the business on track, the idea of adding “content creation” to your to-do list can feel overwhelming.

And yet, we all know how critical content is today.

Whether it’s blog posts, social media updates, email newsletters, podcasts, or videos — creating content helps establish your authority, build trust with your audience, improve SEO, and ultimately drive business growth.

So how do you actually make time to write and produce meaningful content when you barely have time to finish your coffee?

Here’s a practical guide to managing both roles — business owner and content creator — without burning out.

 

1. Shift Your Mindset: Content is Not a Side Task — It’s a Business Strategy

 

First, you need to change how you think about content. Too often, business owners treat content creation as a “nice to have,” something they’ll get to when everything else is done.

 

But here’s the truth: content is part of running your business.

 

Content supports marketing, sales, customer retention, recruiting, and even investor relations. Once you view it as a key part of your growth strategy, it becomes easier to prioritize it alongside other business functions — not as an afterthought.

 

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2. Work With Your Natural Energy, Not Against It

 

Not everyone is productive at the same time. Some people write best early in the morning, before the day’s chaos begins. Others hit their creative stride late at night when emails stop pinging.

 

Identify your peak creative hours and guard them fiercely. Block out 1–2 sessions per week on your calendar when you’re most likely to be focused. Treat these as non-negotiable appointments — just like you would with a client or investor meeting.

 

Even one or two hours a week can yield surprising results over time.

 

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3. Batch Your Content Creation

 

Context-switching is a productivity killer. Instead of squeezing in 15 minutes here and there, batch your content work.

 

For example:

• Dedicate one afternoon a month to outlining all blog posts or video topics.

• Block two hours to draft multiple social media posts or write two blog articles.

• Use one morning to record several podcast episodes or videos.

 

Batching allows you to get into “creator mode” and stay there, instead of constantly switching between CEO, marketer, and writer hats.

 

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4. Build a Content System, Not Just Random Acts of Writing

 

Winging it every week leads to frustration and inconsistency. Build a simple content system:

• Editorial calendar: Map out your topics 1–2 months in advance.

• Content pillars: Focus on a few key themes tied to your business goals.

• Templates: Create reusable outlines or frameworks for blog posts, emails, or videos.

• Repurposing: Turn one piece of content into multiple formats (blog → LinkedIn post → newsletter → video script).

 

With a system in place, you’ll spend less time figuring out what to create and more time actually creating.

 

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5. Delegate or Outsource Where Possible

 

You don’t have to do everything yourself.

 

If writing isn’t your strength, hire a content writer or utilise AI. If video editing eats up your time, bring on a freelancer. Even small tasks like uploading blog posts, creating graphics, or scheduling social media can be handed off.

 

Your job as a business owner is to lead the strategy and provide the voice and vision — not necessarily to be involved in every tactical detail.

 

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6. Leverage Voice Notes or Dictation

 

If you struggle to sit down and write, use the tools at your fingertips.

 

Record voice notes while you’re commuting or walking. Use a voice-to-text app to capture rough drafts of blog posts or video scripts. Many busy entrepreneurs find that talking through their ideas is much faster than typing.

 

Later, you or a team member can polish the draft.

 

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7. Set Realistic Expectations and Start Small

 

You don’t need to publish a blog post every day or record a video every week to make an impact.

 

Start with what’s manageable:

• One blog post per month.

• One newsletter every two weeks.

• Two LinkedIn posts a week.

 

Consistency matters far more than volume. Build a sustainable habit first, then scale up as you get more comfortable.

 

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8. Measure Impact, Not Just Output

 

Finally, track the results of your content.

 

Which posts are driving the most traffic, leads, or engagement? Which topics resonate most with your audience?

 

This data helps you focus on high-impact activities, so you’re not wasting time on content that doesn’t move the needle.

 

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Final Thoughts

 

Being a business owner and a consistent content creator is absolutely possible — but it requires intention, systems, and discipline.

 

Remember:

• Treat content as a strategic business function.

• Protect your creative time.

• Batch and systematize your efforts.

• Get help where you can.

• Start small and focus on what matters.

 

With this approach, you’ll find that producing valuable content doesn’t drain your energy — it amplifies your impact.

 

And the best part? Your audience will feel more connected to you and your business, fuelling even more growth in the long run.

 

 

Done-for-You Content vs. DIY Social Media: Which One Wins for Business Owners?

 

Let’s be honest — as a busy business owner, social media can feel like that needy houseplant you forgot about until it starts drooping in the corner. You know you should water it (post consistently), but between running your business, serving clients, and keeping yourself sane, your Instagram or LinkedIn often falls to the bottom of the list.

 

Enter the big debate: Should you create your own social media content or outsource it with done-for-you (DFY) content packages?

 

Both approaches have their pros and cons — and like most things in business, there’s no one-size-fits-all answer. Let’s break it down.

 

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The Benefits of Done-for-You Content

1. Time Saver Extraordinaire

DFY content is the ultimate shortcut. It frees up your time so you can focus on what you do best — whether that’s running your clinic, coaching clients, or developing new products. No more spending hours scratching your head over hashtags or trying to write the “perfect” caption.

2. Consistency Without the Burnout

One of the biggest social media struggles? Consistency. DFY packages help you show up regularly without burning the candle at both ends. You get a steady stream of posts to keep your accounts active, even when you’re too busy to think straight.

3. Professional Polish

DFY content is often designed by marketing pros, which means you get eye-catching visuals, polished graphics, and proven copy — without needing to be a Canva wizard or copywriting genius.

 

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The Downsides of Done-for-You Content

1. Missing That Personal Spark

Here’s the catch: pre-made content can sometimes feel… generic. Your audience wants you — your voice, your quirks, your expertise. Without personalization, you risk blending into the sea of businesses posting the same tips and templates.

2. Less Flexibility

Need to jump on a trending topic or share a behind-the-scenes moment? DFY content doesn’t always leave room for those spontaneous, authentic posts that make your brand relatable and human.

 

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The Benefits of Creating Your Own Content

1. Your Personality Shines Through

Nobody knows your business like you do. DIY content lets you infuse your unique voice, humor, values, and story into every post. That connection builds trust, loyalty, and engagement.

2. Real-Time Relevance

When you’re making your own content, you can respond to trends, news, and conversations as they happen. You can take your audience behind the scenes, introduce your team, or react to industry updates — making your brand feel fresh and alive.

3. Higher Perceived Value

Original, thoughtful content often has a higher perceived value. It positions you as a thought leader and expert in your space, especially when you share insights, opinions, or experiences no one else can.

 

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The Downsides of DIY Content

1. Time (and Energy) Drain

Let’s face it: writing posts, designing graphics, recording reels, and engaging with followers takes time. And when you’re already juggling a million tasks, DIY content can push you toward burnout fast.

2. Inconsistent Posting

Without a system or dedicated time, DIY content often ends up as “post when I remember” — which leads to inconsistent messaging and lower reach over time.

 

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So, Which Should You Choose?

 

Here’s the magic formula: mix them!

• Use done-for-you content to keep your posting schedule on track and cover evergreen topics.

• Layer in your own voice with original posts, stories, behind-the-scenes moments, and trend reactions.

• Personalize DFY posts when possible — tweak captions, add your opinions, or film a quick video to go with a template.

 

By combining both, you get the time-saving perks of DFY content with the authenticity and connection of DIY, all while avoiding burnout.

 

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Final Thoughts

 

Social media doesn’t have to be all-or-nothing. Whether you’re a solo entrepreneur or leading a growing team, finding the right balance between DFY and DIY content is key. Prioritize your time, inject your personality, and give yourself permission to lean on help when you need it.

 

Remember: your audience doesn’t need perfect — they just want real. And whether that’s coming from a polished DFY post or a scrappy selfie video, it’s the consistency and connection that count.

 

 

To Website or Not to Website? That Is the Question 

So you’re running a small business—maybe you’re baking cupcakes that make angels weep, fixing vintage motorcycles like a wizard, or offering coaching that turns stress into success. Business is booming (or budding), and now everyone’s asking:

“Do you have a website?”

Cue the eye twitch. You’ve thought about it. Maybe even Googled "easy website builder" at 2 a.m. But before you dive headfirst into domain names and template hell, let’s talk about the real pros and cons of having a website for your small biz.

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The Pros: Why Having a Website Is Pretty Great

1. You’re Open 24/7 (Even When You’re in Pyjamas)

Your website is like a storefront that never sleeps. Whether someone finds you during a coffee break or in a midnight scroll spiral, they can learn about your business, browse your offerings, or even make a purchase—without you lifting a finger.

2. Word of Mouth Goes WAY Further

Word of mouth is awesome—until your potential customer’s cousin’s dog groomer forgets your business name. A website makes you easy to find and easy to share. Instead of “I think they’re on Instagram… maybe?” it becomes: “Here’s their site—super easy!”

3. Accessibility = More Customers

Not everyone’s on social media (really!). A website lets you reach a broader audience, including people who prefer searching Google to scrolling Instagram. It also helps folks with disabilities access your content more easily if it’s built with accessibility in mind.

4. Be Searchable, Be Found

Imagine this: someone searches “best dog walker in [your town]” and your name pops up—because you have a website with the right keywords. That’s the power of being searchable. No website? No dice.

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The Cons: Why You Might Want to Pause (For Now)

1. Time-Consuming (At First)

Let’s be real: building a website isn’t a “one and done” afternoon task. Even with drag-and-drop tools, it takes time to write content, choose images, organize pages, and make everything look polished. That’s time you might need for, you know… actually running your business. The physical cost is another point to consider- but there are low cost options available below- check out the link.

2. Tech Can Be Tricky

Website platforms have gotten way more user-friendly, but there’s still a learning curve. Hosting, domains, SEO, mobile responsiveness—it’s not rocket science, but it’s definitely not making a smoothie either.

3. Maintenance Isn’t Optional

Websites need a little TLC—updating info, fixing bugs, renewing domains. Ignore it too long, and your “About” page still says you opened in 2017 and your prices are three years out of date. 

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So... Should You Have a Website?

If you're ready to invest some time upfront (or outsource it), a website is a powerful tool to boost credibility, grow your reach, and serve your customers better. Think of it like a digital business card, store, and billboard—all in one.

But if you’re swamped, still figuring out your brand, or unsure what to even put on a website yet—that’s okay too. Starting on social media, growing through referrals, and getting your ducks in a row before you go digital is totally valid.

Final Thoughts

A website isn't mandatory to have a successful small business—but it sure can make life easier as you grow. Whether you're ready to build now or bookmarking it for “future me,” just know that you're not behind. You’re just building your business your way.

And hey—if you do decide to launch that site, maybe treat yourself to a cupcake. You’ve earned it.